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SHARING VALUES THROUGH TAILORED CONTENT

How a Swedish cider became a part of the sustainable fashion community.

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Unique reach

CAMPAIGN SUMMARY

In our second campaign for the Swedish Kopparberg, we collaborated with local influencers to bring the relatively unknown cider closer to the target audience. With limited budget possibilities, we managed to co-create a unique fashion collection, shoot a commercial video spot as well as a mandatory lookbook in the middle of a forest! While most of the content was meant for social media, we even had a chance to top the whole campaign off with a small fashion performance!

OUR ROLE

Digital AOR
Digital and Content Strategy
Video & Photo Production
Web & Mobile Design
Event Production

Challenge

After two years on the local market, Kopparberg cider was still rather unknown to the broad public and even faced delisting from major supermarket chains. With a limited budget, we needed to create a relatable experience that carries the brand values all the way through to people who seek alternative ways of looking at the world.

Insight

Most recently, a sustainability and communal thinking topics, together with fashion and design interests became top of mind for our target, hipster-ish audience.

Solution

We collaborated with influencers to create a unique fashion collection, “Wildhub by Kopparberg”, upcycled from thrifted shirts. The result was not only an increase in the actual brand awareness but also a warm feedback from the local fashion community. Together they proved we delivered on our task to make our brand resonate with the end consumer.

01

strategic content platform

During the creation of the collection, we underwent thrift store hunts with local fashion influencers Ľubica, Nicole and Zuzana. Together with the ladies, we worked to translate the Kopparberg brand values into a 6-piece collection.

02

WORKING THE GRID

During the creation of the collection, we underwent thrift store hunts with local fashion influencers Ľubica, Nicole and Zuzana. Together with the ladies, we worked to translate the Kopparberg brand values into a 6-piece collection.

03

juicy details

During the creation of the collection, we underwent thrift store hunts with local fashion influencers Ľubica, Nicole and Zuzana. Together with the ladies, we worked to translate the Kopparberg brand values into a 6-piece collection.

04

mobile love

During the creation of the collection, we underwent thrift store hunts with local fashion influencers Ľubica, Nicole and Zuzana. Together with the ladies, we worked to translate the Kopparberg brand values into a 6-piece collection.

05

kofoloving process results

“Thanks to a deep understanding of our target audience, which is relatively tight and specific, we came up with a highly relevant topic and became part of their community. Agency delivered a stand-out campaign for a super premium brand within the category, on a limited time and budget.”

LUCIE PAZDERSKÁ, CIDERS BRAND MANAGER – PLZENSKY PRAZDROJ / ASAHI BREWERIES